Monday, March 05, 2007

It's Not the What, It's the How

I really didn't look that hard to find the current guesstimated number of blogs and even if I had found one, I knew it would be out of date once I closed the page. All of which is enough to underscore what we all know already - there are millions of blogs and if you try and visualize all the combinations of how people can now connect with someone else, I am not sure there are enough commas for whatever that number would be.

Anyway, what got me thinking a bit about this was stumbling across a blog called MarketingProfs: Daily Fix authored by Ann Handley. In a recent post she was writing about what she thought was the best invitation she had ever received asking her to "link" with someone on LinkedIn. If you read it, I think you'll agree that it really is very creative and clever, but beyond the creativity of her friend's communication with her, I also read into her post another message, and one which we talk to our members about with great frequency - that is the process of building both reputations and relationships is always about quality, not quantity.

The point being that while each of us, be it on a personal or a professional level, know either intuitively or by experience that our connections and relationships with others is by far the most powerful business and/or career management tool we have. While in the electronic age, saying you have hundreds or even thousands of "connections" sounds impressive, it is a long way, to state the obvious, from measuring the quality or effectiveness of your network.

In my own experience I have always found that in terms of degrees of success or failure it isn't so much what I am trying to achieve so much as how I go about trying to achieve it that really makes the difference.

Ann's buddy Charlie clearly understands all of that and more.

1 comment:

Ann Handley said...

"...the process of building both reputations and relationships is always about quality, not quantity."

Very true, Dave. That applies to blog readership, too, as you probably already know after your two years (congrats!). It's not your Technorati score or number of readers, but WHO is actually reading.

Nice post. And thanks for the link love.