Sunday, January 30, 2011
That's what I did when Gordon Curtis sent me a copy of his new book titled Well Connected, An Unconventional Approach to Building Genuine, Effective Business Relationships, and I'm glad I did.
Over the years, as anyone who knows me or ExecuNet is well aware we have tried to figure out 1001 ways to help people understand that when it comes to either your professional life or your personal life, by far and away the most powerful tool you have is your ability to build a network that you can call upon for any number of reasons.
There are times when I think that people have heard us talk or write about this that they just roll their eyes in a way that clearly says "Dave, don't tell me again, I have heard this all before." I don't blame them, when I hear the same thing from the same source a lot, I certainly can and do tune out.
On the other hand, when I hear (or in this case read) how a different person comes at the same topic it often will resonate in a different and stimulating way, and this was another reason why I wanted to see how Gordon approached a topic that a lot of folks think they understand but not too many really know how it should be applied, especially when it comes to managing a career change.
In a sense, I think Gordon really has captured the essence of all this by choosing a title like Well Connected, because most of us can readily relate to and understand that there is a world of difference between being "connected" and being "well connected."
Whether it's your business or your career, success comes from the "well." Indeed, that becomes even more important if the career piece is about making a job change.
Our members know well the phrase "to be remembered and be referred." We use it all the time to underscore the fact that the biggest percentage of job changes happen as the result of networking, and the name of the game when it comes to your network is to be remembered and referred. The same, of course, is true in business as well, especially if you are in a service business as millions of us are.
My point, however, is that I might "know you" and be happy to refer you to my dry cleaners, gas station, or plumber, but when it comes to things where I am really putting my reputation on the line, I need to "know you well."
Wether you are interested from a business perspective or a careers perspective, Gordon's book, I believe, will do a lot to help with the operative word in the title: Effective.