Thursday, October 08, 2009
It's Getting To Be That Time of Year
I don't know about you, but in my case I can tell you that when they were passing out the genes for creatvity I was either sick or on vacation. It's a good thing for me that my wife got more than her fair share otherwise both our house and my home office would look like it was decorated in an "early Salvation Army" motif, and that's only on the personal side.
On the business side they simply have stopped asking what I think about the design of anything be it print or electronic. After all, back in the day, I thought the Edsel was cool looking.
All of which is to say that I hold anyone who has design talents in awe. Not just because of the professional talents they bring to what they do, but also because of the frustration they must feel in dealing with something so subjective. How they ever get clients to agree with anything is beyond me.
If you have read this far you are probably wondering (and rightfully so) what, if anything, this has to do with the title of this post? Such as it is, here's the link:
A few days ago we got a notice from the Connecticut Food Bank that a donation had been made in ExecuNet's name (specifically on behalf of our VP & Executive Director Lauryn Franzoni). The donation was made by Rob Hudgins the president/creative director of a graphic and web design firm down in Florida called 50/50 Design. Rob has been a prime design resource for us for years.
As it turns out, Rob's company marked their 10th anniversary this past July, and to mark that occasion rather than spend lots of money on self-serving hoopla, he decided to go to each of his clients and have them select a charity of their choice to which he then wanted to make a donation on their behalf as his way of saying thanks to the companies who have helped bring his business to where it is today.
When I learned all this, it got me to thinking that before any of us know it, the holiday season will be here (Sam's Club has Christmas stuff out already and it isn't even Halloween!) and lots of businesses big and small will be thinking of how to say thanks to their customers/business partners, etc.
While it is true that the economy is slowly trying to pick itself up off the floor, as we all know for millions of folks through no fault of their own, getting off that floor is still many months away.
So, if your company is looking for a really nice way to say thanks and give some extra help to those in need, you might want to borrow Rob's idea when someone asks "does anyone have any ideas of what we should do this year."?