Friday, August 15, 2008
Is there anybody in the world of marketing who doesn't read Seth Godin's Blog? If there are, I haven't stumbled across them as yet.
One of the reasons I suspect he is so popular is that among other things he has the talent to communicate ideas in words of one syllable that those of us without MBAs can both understand and relate to. Always a plus.
I thought a particularly good example of how he does this was his recent posting called The secret of the web (hint: it's a virtue). Why did I feel that way? Simple: it was short, easy to understand, and because it met the most important and universal criteria of all ~ I agreed with him.
The gist of Godin's message in the post has to do with having the patience to believe in your vision as you build your business. Hardly a revolutionary concept, but it did give me pause to think about how it is that a belief that began 20 years ago still remains the foundation upon which ExecuNet continues to build.
As I thought about it, I am not sure if the right word is patience or not. Some might say in our case it might be closer to obstinacy, but whatever it is, I know that at least in our case I am very glad that we have followed a path closer to the wonderful ads that back in the day John Houseman did for Smith Barney