Friday, August 17, 2007

Plus ça change? Not quite

When one thinks of "thought leadership" in the business world and what comes under the heading of "must reading" The Economist is one of the names that come immediately to mind. So, when my colleague Lauryn Franzoni sent me a copy of a recent piece entitled Plus ça change? Not quite I wasn't quite sure what to expect, but one thing I didn't expect was to end up laughing to the point of tears.

Maybe it's just my love of British humor or maybe my envy of wonderful writing or maybe it's just because it's Friday, summer and sunny, but whatever it is, this piece really struck a chord.

It's not all that long, so even if it doesn't make you laugh out loud it won't take that much time from your day. Here's a taste:

In a technological age ever more clichés are being untethered from their origins in this way. People write out plenty of metaphorical cheques, whether blank or bouncing. Many of them are to be found in the post, but fewer in real life (some shops no longer accept them). There is no need to keep your cards close to your chest, or indeed an ace up your sleeve, when so much gambling happens online. Thanks to reviews, awards and celebrity book-club stickers, you can in fact judge a book by its cover. If you carry a mobile phone, write e-mail or post entries on MySpace, being out of sight does not mean being out of mind. And in the age of the iPod, no one can be accused of being unable to carry a tune.
The rest can all be found here if your curiosity has been tweaked.

1 comment:

fjohn reinke (the big fat old turkey hisself) said...

If you have some time for what I'll call "friday foolishness", there is a new meme going around to show some connectedness between bloggers.

Tag your it.

:-) Dumb but strangely reminiscent of childhood.

In building one's brand, you do have demonstrate a sense of fun. Right?

the big fat old turkey hisself