And I hear it so much that I wonder how the heck it is that most of us got to where we are. Indeed, when I'm talking to members about stuff like this, especially when they are lamenting over the fact that they answer ads and never hear anything, or call recruiters and get no call backs, or generally don't understand why the world is not beating a path to their door, I often will ask them "tell me something, how did you get the job you have now or jobs that you have had in the past?" I haven't kept score over the years, but my finger in the wind survey tells me that probably at least 75% of the time, the answer comes back "oh, I got it through networking."
As I said, I don't keep score when I'm on the phone or just talking with someone at a meeting, but we do keep score when we hear from members when they come back and tell us they have made a change, and have been keeping score for several years. Interestingly enough, the number turns out to be 70%, and interestingly enough, that number doesn't seem to change very much no matter what the economy is at the time.
All that being said, we still can't deny that we live in an instant gratification society, and the more technology advances, one that on many levels becomes even less and less personal and requires more investment in hardware and software than in building real relationships.
This is in no way intended to be a rant against the "social networking space" indeed, there is no question that technology has made electronic networking easy and in many cases very productive on many levels.
Should be interesting as we follow the continuing evolution of "social networking" to see if and when it becomes the 21st century's version of "personal networking" as in people's willingness to put their personal reputations on the line.
Am I just splitting hairs, or is there a difference between "social" and "personal"?