Friday, March 03, 2006

Writing Checks is the Easy Part

I guess because of the business we're in that maybe we are a bit more sensitive than the average bear about noticing how different enterprises go about their business. When you have your own company, and therefore control over both your time and web real estate, it is interesting to see how different companies use both.

Peter Clayton, the Senior Producer and Director behind Landed Radio aka is one of those folks who uses his time and real estate to do more than just promote his enterprise, and to that end, every now and again he shares one of these things he hears about (or is involved in on a personal level).

The most recent of these was a neat idea called Get In Their Shoes. The title by itself was enough of a teaser to get me to want to find out more. The short answer is that it is a concept started by the founders of the International Mentoring Network Organization, and Their Shoes Campaign is a call to action by successful business leaders, athletes, entertainers, and politicians to rally youth and aspiring leaders to lift themselves out of their limiting circumstances by proactively interviewing successful professionals within their own communities.

Aside from the fact that the whole concept struck me as pretty cool, I was also impressed that it involved people's personal time, not just having some sucessful folks write a check.

The fact that the individuals involved, and it's an impressive list, are giving of themselves is what will really have an impact on those they spend time with. My thanks to Peter for passing this along.

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