Feedback from the Real World

Even when you have been around as long as ExecuNet has (21 years and counting) and over that time have gotten more than your fair share of kudos for whatever, it still makes you feel good when they keep coming. If nothing else, it reminds the organization that consistency is critical.

I am happy to say that we were reminded of this yet once again when we got notice that we were once again a WEDDLE's User's Choice winner. What WEDDLE's does is to post a ballot of 114 sites (not counting write ins) and allows "users" roughly a year to vote for their favorites.

Scientific? Probably not, but when you end up on a list that includes scores of sites that spend beaucoup bucks on advertising it gives you a David vs. Goliath kind of feeling. Even more comforting is knowing that it probably isn't a fluke if your company has been there each and every year since the inception of the awards.

So, are we pleased? For sure. Are we aware that reputations are hard to earn? For sure. Are we aware that reputations can be easily lost? For sure. Are we incented to continue to merit this sort of recognition? You bet.

Retaining Gen X and Gen Y

Employees have long recognized the rewards of volunteering; the chance to share their skills and expertise with those who really need it is always a fulfilling experience, and certainly providing the ways and means for employees to participate in such activities is not new, but I do think these activities are getting more attention as it starts to feel like we might be getting to the tipping point on issues like global warming, energy conservation, etc.

According to a recent article reported by The Associated Press entitled Companies See Volunteering as a Benefit, organizations are more actively granting employees the time they need to volunteer. Some are even creating company organized volunteering opportunities.

Moreover, companies are finding that they can link these volunteer programs to their overall business objectives. The article, for example, notes how employees of dog food maker Pedigree can volunteer at animal shelters as part of that company’s program. Organizations are also using volunteering as an employee retention strategy, since it undoubtedly improves company morale. It’s also an initiative in which members of our current multi-generational workforce share an interest.

In the article, David Eisner, chief executive of the Corporation for National and Community Service, notes how the younger members of the workforce use volunteering to help achieve their desired work-life balance. At the same time, older workers just enjoy the opportunity to serve their communities.

Volunteering is a positive action for both companies and their employees. Yet, we also can’t forget that the true beneficiaries, of course, are the recipients of this good will.

Sounds like the proverbial win-win to me.

The Name of the Game

A couple of days ago, I returned from attending ERE's Spring Expo in San Diego. While I have been to the Left Coast many times, this was my first time to visit San Diego.

The fact that I came back at all was a major test of self-discipline and will power, and for those readers who have been to San Diego, you will know exactly what I mean, especially after living in the Northeast in January through March. Just kidding, I love it in New England, but I have to say, the weather out there was something to treasure for sure.

Anyway, back to the ERE experience. This was my first ERE Expo, although as a company we have been to several. At this particular event, in addition to exhibiting, ExecuNet was asked to help do a summary of the "learnings" that participants were exposed to over the two days that came from a variety of well-known experts such as:

Lou Adler, CEO of The Adler Group , Jeremy Eskenazi Managing Principal Riviera Advisors, John Leech Director of Recruitment at FedEx, Shally Steckerl, Founder of JobMachine, Dr. John Sullivan and Penelope Trunk Boston Globe Columnist aka The Brazen Careerist, and this is only a sampling.

Trying to cover all the of the workshops and tracks that were offered was a challenge to say the least, but there were five of us out there, and while it made for some longish days, we got to almost everything, and as this is written, are preparing a white paper executive summary that will be sent by ERE to all the those attending since one of the toughest things about attending a conference such as this is making the difficult choices regarding what tracks you are going to go to when there are always things going on at the same time that you want to hear.

The purpose of the closing summary that we were asked to sponsor was to try and quickly summarize what the key learnings were while things were still fresh in people's minds. So, with conference chair Trudy Knoepke-Campbell Director of National Recruitment for Minuteclinic we tried to lead the group through what we felt were the key points that came out of the conference.

At one point, there was a question asked that really helped me to focus and express what the most important takeaway was, at least for me. The question went something like this: "If you were to summarize in one word what you felt expressed the key headline message over the course of the conference, what would it be?"

I wasn't sure if this was asked to make sure that I didn't go on too long, or if it was asked to help the group focus. I elected to assume it was the latter, and my response was: TRUST.

Some very smart people had spent a lot of time talking about ways and means to recruit and retain in a market place that, despite an economy that was contracting, going to remain very competitive both home and away for some time to come.

As I thought about it, it really didn't make a lot of difference if an organization was recruiting or working to build a culture in which people would want to stay once the "selling" was over, if they did not fundamentally trust the organization’s leadership, the brand, their boss, or their colleagues the relationship was doomed.

A company can have the best technology going and all that good stuff, but if they do not have a culture and values that actually support all the "copy" of a mission statement or the letters to stockholders from the CEO will not stem the departure of people in search of something/someone in which to believe, and judging from where things stand at the moment (think sub-prime debacle for openers) we still have lots of work to do.

Discretionary Energy

I just recently returned from Kennedy Information's 2007 Conference and Expo in Orlando. Not bad duty for lots of reasons such as Florida in November, a chance to catch up with lots of folks in the recruiting space who I had not seen for quite while, lots of great food and drink and two days of insights and "learnings" from some very knowledgeable presenters.

As is true in most cases when you have been away from your own office and find yourself out in the "real world" it is always interesting to reflect back on the experience. For me, that usually takes place on the plane ride home as you review your notes and try and remember what you heard.

As I went through this ritual on my flight back to Providence I kept wondering why I was feeling a bit depressed (or maybe it was cynical?) as the thought kept going through my mind that I had been attending conferences, seminars, and workshops of one flavor or another for more than 45 years! I guess that would be enough to make you feel depressed and cynical all by itself, but that really was not the driver.

What kept running through my mind was that the issues which we were discussing and exchanging ideas and opinions about were challenges that have been around for any and all of those 45 years and for which answers were still being sought. Now I knew why I was feeling the way I was.

For sure many of the technology tools available to employers that can be applied to both recruiting and/or retention are very cool, and when my cynical side kicks in I think "yes indeed it is, and it is now absolutely easier than ever to track your turnover." Point being, however, I don't want to have cool systems for tracking turnover, what I want, to the extent that I can, is to reduce turnover, all of which is a long way of getting to the point of all this - people sometimes will stay because they feel they have to, but what we all strive for is to have them stay because they want to.

Hardly a revolutionary thought, and it's not like we all don't understand this notion at least on an intellectual level. Creating and caring for a culture that fosters what one speaker, Alan Guarino summed up as 3 "E's" and a P. If you are curious in terms of not only what these are but want to know more about how he suggests they be applied in depth, you might want to pick u a copy of his book Smart Is Not Enough!: The South Pole Strategy and Other Powerful Talent Management Secrets.

If, however, you can't stand the wait, here is the cliff version:

Energy, Engagement, Empowerment and Pride. Not a new formula, but certainly one that if applied consistently (and therein lies the challenge) ought to buy an organization some profs for trying.

Unfortunately, I have not been clever enough to come up with such a neat acronym as Alan's three E's and a P, all I have ever come up with is thinking about what meant a lot to me when I was working my way through a career, and in that regard, I have to believe that I am not all that different than the next guy.

The bottom line was whenever I felt that the organization valued me and did things to make me feel I was really part of the enterprise, that's is when I was motivated to expend what Alan kept referring to as "discretionary energy."

I don't know if Alan coined the phrase or borrowed it from someone else, but it was a new one to me, and for sure I am going to remember it because as we all know, that is the ultimate driver of real productivity and commitment. It is that feeling that fills be gap between "have to" and "want to."

Thanks Alan, well said.